CH 02The brand behind the brand

Hello, I'm

Poorani.

Digital marketing analyst and trainer from Tamil Nadu, now in Bengaluru. I plan campaigns, run them, measure them, and teach people how to do all three.

Brand asset 01 · Founder photo

Positioning statement

For brands that need attention and teams that need skills, Poorani is the digital marketer who plans the campaign, runs it, measures it, and trains people to repeat it.

Based in

Bengaluru, India

Roots

Coimbatore, Tamil Nadu

Languages

English · Tamil (native)

Qualification

MBA

Data→Story→Campaign→Results→Repeat→

Origin story

2018 → 2026 · scroll →

Chapter 1

2018

B.Com begins

B.Com Corporate Secretaryship at Sri Jeyendra Saraswathi College. Graduated 2021 with 71%.

Chapter 2

2021

Logistics, Blue Dart

Shipment tracking, backend data and first-contact query resolution.

Chapter 3

2022

Leading a floor, Domino's

Ran a 15+ person team. Wrote the training docs that cut ramp-up by 30%.

Chapter 4

2024

Teaching marketing, Qtree

Mentored batches of 20+ learners in SEO, SEM, GA and social. Started an MBA.

Chapter 5

2025

CRM, Red Taxi

60+ partner queries a day at 95%+ SLA, with weekly dashboards for leadership.

Chapter 6

2026

Bengaluru, Pumo

Digital Marketing Analyst & Trainer: running campaigns and training the next batch.

Brand book

If Poorani were a brand, these would be the guidelines.

Pillar 01

Data-led

Google Analytics certified. Decisions come from reports, not hunches.

Pillar 02

Mentor

Has turned batches of beginners into job-ready marketers.

Pillar 03

Operator

Five years of SLAs, teams and dashboards behind every campaign plan.

Pillar 04

Storyteller

Content calendars and copy that give a brand a voice people follow.

Tone of voice

ClearPracticalEncouragingNumbers-backed

Palette

Cobalt
#2433FF

Hot pink
#FF2E7E

Flame
#FF4A1C

Volt
#E3FF3B

Ink
#0C0A12

Credentials

✺Google Analytics Individual Qualification (IQ) — Google
✺Digital Marketing Certification
✺Brand Management Certification
✺ChatGPT for Excel & Content Marketing

Education

MBA

Bharathiar University

B.Com Corporate Secretaryship

Sri Jeyendra Saraswathi College

Up nextCH 03

SkillsThe full-funnel toolkitSkillsThe full-funnel toolkitSkillsThe full-funnel toolkit

Poorani.Poorani.